And Now for Something Completely Different

Wikipedia’s article on Enterprise 2.0 has been heavily edited by the administrator Jreferee since July 26. I just read through the most recent version, which consists largely of a history of the term. According to this version,

"Enterprise 2.0 is a term used at least since 2001 to describe a second-generation approach to online knowledge within a business (enterprise)…

The term Enterprise 2.0 was coined in 2001 by Participate Systems, Inc. CEO Alan Warms[5] and grew through its use in business and in industry conferences…

By April 2001, both the Web 2.0 source term "Internet 2.0" and the term "Enterprise 2.0" were being used in the sense of second-generation online, collaborative general and business communities, respectively. Today, the term Enterprise 2.0 largely derives popular meaning from its use in business and the collaborative technologies conference of the same name…

Five months after BrainGem sought to trademark "Internet 2.0," Participate Systems, Inc. of Chicago Illinois used "Participant Enterprise 2.0" in April 2001 connection with software used to create online collaborative communities.[5] With $33 million in venture capital backing and a series of series of co-authored whitepapers, Participate Systems CEO Alan Warms sought to trademark "Participant Enterprise 2.0" in November 2001 in connection with software to build and manage online business communities using employee, customer and partner knowledge.[24][26] However, the U.S. Trademark Office saw Enterprise 2.0 as being descriptive rather than distinctive and Participate Systems disclaimed "Enterprise 2.0" from being part of its Participant Enterprise 2.0 trademark in February 2002.[26] Nonetheless, Warms pioneering efforts in this area were rewarded by being selected as one of the World Economic Forum‘s 100 Technology Pioneers of 2001.[27]

Although Alan Warms coined the term "Enterprise 2.0" in 2001, it took until 2004 before enough business implemented collaboration technologies to support a conference.[28] The "Inaugural 2004 Collaboration in Financial Services Conference" was the first-of-its kind conference to address collaboration technologies in institutional financial services.[28] This September 2004 conference focused on creating an industry roadmap to help financial enterprises address the then-emerging collaboration space.[28]

MediaLive International held Enterprise 2.0 2006 in June 2006 in Boston, Massachusetts and Enterprise 2.0 2007 in Boston, Massachusetts in June 2007.[31]."

My spring 2006 Sloan Management Review article "Enterprise 2.0: The Dawn of Emergent Collaboration" is cited in a footnote, for which I suppose I should be grateful. 

Intrigued by this version of events, I did a quick Google search of the joint terms "Alan Warms" and "Enterprise 2.0." It returned three results. The first two were different views of the current Wikipedia article. The third was evidently an amalgam of two blog posts; one about Enterprise 2.0, and one in which Warms posts a comment.

As I was writing my Sloan Management Article, I did some online searching to see if the term "Enterprise 2.0" was already used to describe anything like the use of Web 2.0 tools and approaches behind the firewall. As I wrote here:

"I thought I coined the phrase but tag searching on Technorati shows me that the UK Internet consultant Stuart Eccles posted about ‘Enterprise2.0’ on February 20, 2006.  My first post on Enterprise 2.0 appeared on March 24, 2006."

Eccles is not mentioned in the current version of the Wikipedia article.

Does anyone have a good explanation for why this particular Wikipedia article seems to remain in great flux instead of converging, despite the pretty clear record?  Because I honestly don’t.

One bit of encouraging news as we head into the weekend: the phrase "Enterprise 2.0" is now popular enough on the Internet to appear in Google Trends!