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Ways to make money

This is a great discussion topic. I am in sales in the eLearning space and more and more of my customers are looking towards this particular topic to augment eLearning and other training materials. By leveraging explicit and implicit data folks within training and education communities would be looking at a completely new way of learning. Instructional design philosophies could be impacted significantly when you take these options into consideration. It is my thought that this concept can and will change education/training forever.

In reading this blog, I learned the real differences between implicit and explicit data collection and why they are both very important. In my opinion, you must have both. Many people, like myself, think about specific topics but would never think to write about them. Many people are very intimidated by putting anything in writing especially if they donÂ’t consider themselves the expert in that particular topic. They would never think to publish it on a blog or some other form of media however, those same folks could be compelled to comment on, revisit or share information they read about. Implicit data then becomes the silent personÂ’s way of contributing without risk.

My fear within this web 2.0 realm is always the potential for abuse and misinformation. I donÂ’t worry too much about abuse or misinformation within an enterprise, but I do wonder more about the potential for corruption or abuse within the public domain. Google makes money off of charging companies for a higher ranking on their search engine. That is their business model and it works for them. What if it is not about money? Will truth prevail? What would happen if a company, political party or religion wanted to influence data within the web 2.0 realm so that their information is it the highest ranked/rated? Is there potential for these ghost organizations to appear and begin influencing this model in a negative way? Would companies form to influence the convergence of web 2.0? Would there be enough good people out there that think otherwise to counter act these potential malicious organizations? WasnÂ’t there a story out there in the cosmos about companies that wanted to redefine the definitions in Wiki? WerenÂ’t they successful? How do influences like this affect this model?
Posted by Julie White on 03/17 at 06:47 PM”

As well as me same opinion

Julie, for starters it must be clarified that Google and other SEs do not “charge” for ranking. Rather, they charge for advertising in a weighted bid-model that is separately placed alongside their “natural” results, which are determined by as Andrew noted, their proprietary Page Rank Algorithm .

“The nodes know nothing. The nodes know all. Both are true.”

Indeed this is a beautifully summarized idea of the complex dichotomy that is group speak collected in data form. Inherently as Google’s PR algo attempted to utilize was the relationship between implicit data in the form of links or “votes” asserting the relative authority of a given piece of information.

However, as Julie mentioned the practice of optimization for the sole purpose of influencing page rank is a form of explicit user-generated information masquerading as implicit. What’s most interesting is the fact that Google and other databases have “learned” for way to discount these thinly veiled attempts at manipulating the realm of collective intelligence (see: Consumer Electronic’s post above)and in most cases offers information “vital” (to use a term from Google’s own leaked doc) to the users original search query.

In addition, the user who finds you site via a query in Google inadvertently provides you with implicit information on the language of the common user. By examining this data we as organizations have an amazingly powerful glimpse of the collective intelligence of our audience. This user-generated information is the focus group of the 2.0 world. This implicit information allows for more responsiveness to address the specific needs of employees, colleagues, and/or customers.

Very thoughtful and engaging article, Andrew! it’s nice to sometimes take a step away from scrutinizing data/information and view the entire model of emergence from above.