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	<title>Comments on: Serena is Serene about Enterprise Facebook</title>
	<atom:link href="http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/feed/" rel="self" type="application/rss+xml" />
	<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/</link>
	<description>The Business Impact of IT</description>
	<lastBuildDate>Sun, 14 Mar 2010 01:50:57 -0700</lastBuildDate>
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		<title>By: estetik</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-19671</link>
		<dc:creator>estetik</dc:creator>
		<pubDate>Mon, 08 Mar 2010 23:37:15 +0000</pubDate>
		<guid isPermaLink="false">#comment-19671</guid>
		<description>I&#039;ve been working on a multi-client research project on redefining employee computing, and I cannot count the number of clients who have locked out social networking sites, even LinkedIn, or simply do not understand the &quot;web2.0 thing.&quot; Even for clients who are a bit more open in their thinking, are looking for &quot;who has done this already...prove it.&quot;</description>
		<content:encoded><![CDATA[<p>I&#39;ve been working on a multi-client research project on redefining employee computing, and I cannot count the number of clients who have locked out social networking sites, even LinkedIn, or simply do not understand the &#8220;web2.0 thing.&#8221; Even for clients who are a bit more open in their thinking, are looking for &#8220;who has done this already&#8230;prove it.&#8221;</p>
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		<title>By: algevis</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-19539</link>
		<dc:creator>algevis</dc:creator>
		<pubDate>Fri, 12 Feb 2010 12:13:30 +0000</pubDate>
		<guid isPermaLink="false">#comment-19539</guid>
		<description>Grant explained matters. thanks</description>
		<content:encoded><![CDATA[<p>Grant explained matters. thanks</p>
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		<title>By: algevis</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-19533</link>
		<dc:creator>algevis</dc:creator>
		<pubDate>Wed, 10 Feb 2010 06:47:58 +0000</pubDate>
		<guid isPermaLink="false">#comment-19533</guid>
		<description>&lt;a href=&quot;http://www.alimezdegi.com&quot; rel=&quot;nofollow&quot;&gt;Çene&lt;/a&gt; images are very impressive.</description>
		<content:encoded><![CDATA[<p><a href="http://www.alimezdegi.com" rel="nofollow">Çene</a> images are very impressive.</p>
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	<item>
		<title>By: diyetisyen</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-19467</link>
		<dc:creator>diyetisyen</dc:creator>
		<pubDate>Fri, 22 Jan 2010 22:39:47 +0000</pubDate>
		<guid isPermaLink="false">#comment-19467</guid>
		<description>This is a great interview. I&#039;m encouraged that there are companies in the world that are that open, tolerant, and courageous. One of the greatest barriers to adoption of social technologies is the lack of trust that companies have in their employees. Serena is so beyond that</description>
		<content:encoded><![CDATA[<p>This is a great interview. I&#39;m encouraged that there are companies in the world that are that open, tolerant, and courageous. One of the greatest barriers to adoption of social technologies is the lack of trust that companies have in their employees. Serena is so beyond that</p>
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		<title>By: netzirve</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-13325</link>
		<dc:creator>netzirve</dc:creator>
		<pubDate>Fri, 15 May 2009 07:50:25 +0000</pubDate>
		<guid isPermaLink="false">#comment-13325</guid>
		<description>So if you are in a company that is willing to tread in new waters, then you should take the plunge. Weve only seen benefits so far, and feel that our employees are all gaining immeasurably because of it. The first question companies should consider is &quot;what is the corporate culture we are looking to create?&quot; The answer to that question will dictate how you move forward.</description>
		<content:encoded><![CDATA[<p>So if you are in a company that is willing to tread in new waters, then you should take the plunge. Weve only seen benefits so far, and feel that our employees are all gaining immeasurably because of it. The first question companies should consider is &#8220;what is the corporate culture we are looking to create?&#8221; The answer to that question will dictate how you move forward.</p>
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		<title>By: estetik</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-6596</link>
		<dc:creator>estetik</dc:creator>
		<pubDate>Fri, 06 Mar 2009 13:36:49 +0000</pubDate>
		<guid isPermaLink="false">#comment-6596</guid>
		<description>This is one of the best interview I&#039;ve ever read!Is that still on &quot;the old intranet&quot; as mentioned above? And what kind of data/information is that?</description>
		<content:encoded><![CDATA[<p>This is one of the best interview I&#39;ve ever read!Is that still on &#8220;the old intranet&#8221; as mentioned above? And what kind of data/information is that?</p>
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		<title>By: Golden Tee</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-3926</link>
		<dc:creator>Golden Tee</dc:creator>
		<pubDate>Fri, 26 Dec 2008 19:31:19 +0000</pubDate>
		<guid isPermaLink="false">#comment-3926</guid>
		<description>This is one of the best interview I&#039;ve ever read! Serena you rocks!</description>
		<content:encoded><![CDATA[<p>This is one of the best interview I&#8217;ve ever read! Serena you rocks!</p>
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		<title>By: estetik</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-3925</link>
		<dc:creator>estetik</dc:creator>
		<pubDate>Sun, 26 Oct 2008 15:25:16 +0000</pubDate>
		<guid isPermaLink="false">#comment-3925</guid>
		<description>People often worked together for more than a decade, yet knew nothing about each other. And if you think about it, why would they? There was no easy way to learn more about your colleagues.  Many orgs struggle and fail to build a sense of community</description>
		<content:encoded><![CDATA[<p>People often worked together for more than a decade, yet knew nothing about each other. And if you think about it, why would they? There was no easy way to learn more about your colleagues.  Many orgs struggle and fail to build a sense of community</p>
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		<title>By: Daniel Mettler</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-3924</link>
		<dc:creator>Daniel Mettler</dc:creator>
		<pubDate>Mon, 18 Aug 2008 23:44:38 +0000</pubDate>
		<guid isPermaLink="false">#comment-3924</guid>
		<description>I would like to challenge Bill Ives&#039; answer to the last question by asking him the following question:

&quot;Would you like your bank, your hospital, your lawyer&#039;s office to use Facebook as their Intranet, too?&quot;

My honest answer would be &quot;no, no way!&quot;. And I think that&#039;s an indication that Bill Ives is mainly talking about using Facebook as a &#123;word of mouth, viral&#125; marketing instrument (which is certainly fine in many cases) rather than about Facebook as a replacement for an Intranet.

When talking about confidentiality, we shouldn&#039;t only talk about maliciously but also about accidentally released confidential information and how to prevent it.

And last but not least, there&#039;s also the laws.</description>
		<content:encoded><![CDATA[<p>I would like to challenge Bill Ives&#8217; answer to the last question by asking him the following question:</p>
<p>&#8220;Would you like your bank, your hospital, your lawyer&#8217;s office to use Facebook as their Intranet, too?&#8221;</p>
<p>My honest answer would be &#8220;no, no way!&#8221;. And I think that&#8217;s an indication that Bill Ives is mainly talking about using Facebook as a &#123;word of mouth, viral&#125; marketing instrument (which is certainly fine in many cases) rather than about Facebook as a replacement for an Intranet.</p>
<p>When talking about confidentiality, we shouldn&#8217;t only talk about maliciously but also about accidentally released confidential information and how to prevent it.</p>
<p>And last but not least, there&#8217;s also the laws.</p>
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		<title>By: Kyle Arteaga</title>
		<link>http://andrewmcafee.org/2008/07/serena_is_serene_about_enterprise_facebook/comment-page-1/#comment-3923</link>
		<dc:creator>Kyle Arteaga</dc:creator>
		<pubDate>Wed, 30 Jul 2008 20:28:00 +0000</pubDate>
		<guid isPermaLink="false">#comment-3923</guid>
		<description>As for the confidential material we have purchased HiveLive&#039;s collaboration platform as a supplement to Facebook. This is where we put confidential documents because we like HiveLive&#039;s permissioning system for document management. 
So we can put links to HiveLive via Facebook for employees to access these docs. 

We are certainly happy to update everyone on how our move to Facebook and HiveLive progresses.</description>
		<content:encoded><![CDATA[<p>As for the confidential material we have purchased HiveLive&#8217;s collaboration platform as a supplement to Facebook. This is where we put confidential documents because we like HiveLive&#8217;s permissioning system for document management.<br />
So we can put links to HiveLive via Facebook for employees to access these docs. </p>
<p>We are certainly happy to update everyone on how our move to Facebook and HiveLive progresses.</p>
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