I’m thinking about using the following two quotes and two paragraphs to wrap up my book on Enterprise 2.0. What do you think? Do the quotes capture something essential, or at least interesting, about the organizational use of emergent social software platforms? Are there better ones that I should use instead? What words from which smart people guide you as you think about the implications of the new technologies? Leave a comment, please, and let us know.
Emergent social software does not appeal to those who prefer answers to questions, and destinations to journeys. It appeals instead, I think, to people to follow the Czech dissident (and later President) Vaclav Havel’s advice to "seek the company of those who search for truth [and] run from those who have found it." Enterprise 2.0 will resonate with people and organizations who seek a conversation rather than a speech, and who agree with the British political philosopher Michael Oakeshott that "Conversation is not… a contest where a winner gets a prize…; it is an endless, unrehearsed, intellectual adventure in which in imagination we enter a variety of modes of understanding the world and ourselves. And, we are not disconcerted by the differences, or dismayed by the inconclusiveness of it all."
There are new technologies available to support and sustain this conversation, and ample reason to believe that it will leave organizations better off. It is up to the leaders of an enterprise to decide if they want to open themselves up to the conversation.