yes the big organizations fall in the trap of bureaucratic problems.

No, and neither should you have special assessments for use of E2.0 tools.

Ask yourself how you would feel about your dean evaluating you this way. A waste of time for you? The same is true for any knowledge worker. Big organizations have enough bureaucracy already!

Instead, I’m thinking about this is a very pragmatic (somewhat mercenary perspective) of evaluating concept worker performance. Once you get down to a granular level, then I think it’s easy to make a case for where E2.0 tools obviously fit – having the right conversations/interactions that result in self-evaluation.

Clearly there are many more things that E2.0 tools apply to – but this kind of bottom-up approach I believe offers a different perspective on the question that doesn’t rely on the assumption that all activity = value.

I would like to focus on your third question:

“WouldnÂ’t some people treat ESSP contribution as a chore, doing the minimum necessary, and with minimal thoughtfulness?”

I agree with your conclusion that “phoning it in” would be considered as a losing strategy. However, I would like to add to the second part by saying that since we are talking primarily of organizational involvement (for simplicity, let us leave out, for the moment peripheral value adders like suppliers or distributors)the fearful idea of too much clutter on the extranet would simply not arise if there is a strong enterprise social software management system in place.

From purely, the tactical point of view, it would not do to have clutter (in content) and the best way of avoiding said clutter is to have such a structured system in place which does not allow organizational members to add to the entire mess. Of course, an argument against this is that there could be clutter (in context) anyway arising from the activities of the members but that is expected and would justify your statement of how “the bad or irrelevant does not get in our way of finding the good and relevant.”

Therefore, I think that having such a structured system is a necessity as is a way to measure the activity of members in such a system and then using these, one could derive a metric to find the net addition to organizational efficiency. In this way, Enterprise 2.0 could be justified and reconciled with the mission and vision of the organization.