My Two Top 2008 Technologies

by Andrew McAfee on December 30, 2008

For a year-end post I’d rather not try to recap the year in technology, or in anything else.  Let’s be honest — with the exception of our truly historic presidential election much of the noteworthy news of 2008 was bad to really bad. I also don’t want to offer predictions for 2009. They’re usually embarrassingly inaccurate, plus at this point prayers for the coming year feel more valuable than predictions.

So I thought I’d wrap up this blog for this year with a bit of reflection, and talk about my two favorite technologies of the year (I just got my first iPhone yesterday, but will consider that a 2009 technology). The first is the Amazon Kindle, which I ordered in May after my former student Rivka Spivak told me it was a ready-for-primetime technology.

And she was right. Minor ergonomic quibbles aside, it’s an amazing device. The killer feature for me (beyond the digital ink screen, which was developed at the company where Andy Mulkerin, another former student, worked before coming to HBS) is the built-in permanent wireless connection, which allows me to purchase books anywhere, any time. When I’m acting as an unpaid member of the Kindle sales force and trying to convince friends to buy one, most of them have a hard time believing that this is the case. They assume that when I say "wireless" I mean "wifi," and that the Kindle piggybacks off my home network. I have to go to some lengths (just as Rivka did with me) to convey that the Kindle has a built-in permanent and free mobile phone plan that its users never have to give any thought to –  they just pull books down from the ether whenever the fancy strikes them.

The Kindle adds essentially nothing to the weight of my carryon and takes up very little room, but solves one of my nastiest travel problems. I like to travel light, but have a near-phobia about being trapped on the road without something good to read. This meant that even on a short trip I’d take enough books to start a decent library. Doing so probably compressed my spine and certainly made me feel like a neurotic dope. I now travel with nearly 30 digital books (the current total on my Kindle) and can get more at any time, at a total weight of just over 10 ounces. And very cool covers are available for it, thanks to former student #3 Andrea Nadosy and her company Bobarra (website coming soon; Amazon ordering now available).

Francois Mitterand said that "a man loses contact with reality if he is not surrounded by his books" and the Kindle helps me avoid that fate. My other favorite technology of 2008 helps keep my pendelum from swinging too far in the direction of solitary bookishness.

I grew up with my nose in a book and am glad I did; I agree with Emerson that "In the highest civilization, the book is still the highest delight. He who has once known its satisfactions is provided with a resource against calamity." But the bibliophile’s fallacy is the notion that books are always more interesting and informative than people, and generally preferable to them. The bookworm runs the risk of truly believing Oscar Wilde’s quip that “The brotherhood of man is not a mere poet’s dream: it is a most depressing and humiliating reality.” As I wrote a while back, the phenomenon of Web 2.0 has shown me that this is witty but wrong. It’s not an overstatement to say that technology, paradoxically, has deepened my faith in people and showed me the phenomenon not only of collective intelligence, but also of inherent human decency.

I saw this over and over again with Twitter, which I started using in June of this year after being egged on by prolific user Amy Senger and other people. Soon after I joined I used Twitter to ask how I should use Twitter. Stowe Boyd wrote back that I should simply follow a hundred people and let the magic happen. He was echoing E.M Forster’s exhortation in Howard’s End: "Only connect! That was the whole of her sermon… Live in fragments no longer." And he was right.

I’ve written about Twitter several times (see this post, for example), concentrating on its utility for business purposes. But it’s also been a great way for me to meet people and learn more about them, to renew old ties and strengthen current ones, to ask questions and get amazingly interesting and helpful answers, and to immerse myself in a community of friends even when I’m in modern society’s least friendly places: airport terminals, chain hotel rooms, trains, deserted restaurants, my desk in the middle of some workdays, etc. I saw, in short, just how prescient the Catholic visionary Pierre Teilhard de Chardin was when he wrote in 1961 about the "those astonishing electronic machines… by which our… capacity to… combine is reinforced and multiplied by the process and to a degree that herald as astonishing advances in this direction as those that optical science has already produced for our power of vision." With Kindle I’m never far from my books, and with Twitter I’m never far from my people (If you’d like to become one of those people by following me, please do !).

I’ve become somewhat popular on Twitter but have yet to receive a single flame message or gratuitous insult, even though it would take all of 10 seconds to write and send one. Instead I’ve been received with a blend of consideration, goodwill, respect, friendliness, maturity, tolerance, and good humor that astonishes me. The Beatles sang that "in the end, the love you take / is equal to the love you make." but I can’t believe that’s true in this case. If I’ve been a good colleague or friend and been helpful on Twitter I’m happy to hear it, but I can’t see how I’ve given half as much as I’ve received.

Twitter and the other emergent social software platforms I’ve used in 2008 have moved me away from Wilde’s view of humanity and toward Mark Twain’s, who said "In all my travels the thing that has impressed me the most is the universal brotherhood of man, what there is of it." One of the things I’ve learned this year is that thanks to 2.0 technologies, there’s a good bit more of it than there was previously.

Happy New Year, all.  Best wishes for 2009.

{ 27 comments… read them below or add one }

Alex Bain December 30, 2008 at 11:25 am

Great use of quotes.

I share your view on Twitter’s largely supportive community. It seems like people will do the right thing when it’s easy enough, and what could be easier than 140 characters?

Also, I’ve been holding off on the Kindle because I tend to just load up my iPhone with good articles in my Instapaper account, but I’ve heard too many smart people (yourself included) rave about the Kindle to hold off much longer. I think it’ll be my 30th b-day present to myself in March. And a good opportunity to get one of the Bobarra cases you mentioned.

David Shepherd December 30, 2008 at 11:29 am

Andy, I stumbled on your tweets through the folks I follow. I started following you directly a while back and am quite happy about it. You are able to mix business and industry content with a sense of humor that makes twitter work. I find that I tend to follow those that tweet about ‘my content interests’, but include enough of their personality to keep it interesting. Now I find myself checking your blog directly. Thanks for your contributions.

Saqib Ali December 30, 2008 at 12:15 pm

So is it that the web 2.0 technologies are bringing out the universal brotherhood in man?

Or, was it the urge to create a universal brotherhood that laid the foundation for web 2.0 style social computing?

Lisa Ventura December 30, 2008 at 10:34 pm

What I thought was interesting was that Twitter played such a role during the attacks in Mumbai.

While all the data was not accurate it at least supplied some visibility into what was going on.

Terry Brown January 2, 2009 at 11:23 am

I think Twitter is on many people’s favorite list of 2008. I have been been following your tweets for some time now I want to let you know I enjoy them thoroughly. Happy New Year!

Marissa January 7, 2009 at 11:37 am

ah, Kindle…i just dont get it… seems like it would be easier to just put your book-on-tape onto your ipod – then theres really one less thing to carry AND one less electronic device to purchase… I wonder if it will still be around in five years.

RV January 8, 2009 at 5:33 am

I’ve heard about the Amazon Kindle. Guess it should be amazing. I simply don’t like reading books on the computer screen. Doesn’t give the reading-a-book-effect. Not seen an e paper; but guess it shouldn’t be hard on your eyes like the LCD display.

Brady January 8, 2009 at 11:20 am

I’ve been contemplating purchasing a Kindle for the same reasons you enjoy yours. I also like the idea of reducing the amount of paper used for my reading. I believe it’s time that I give it a try. I’ll definitely pickup a cover from Bobarra. They look great.

Gavin Boyd January 21, 2009 at 7:21 pm

Hi, Andrew Mcafee is a really cool blog and Kindle is just antother example of the great debates and coversations we find in your blog, I am working with a travel company doing accommodation inspections through out Europe which is a cool job but right now I am on a ferry to amsterdam and a little bored so reading your Kindle blog post has cheered me up a lttle and kept the old brain ticking, I will be trying it out and I will let you’s know what I think but in the mean time keep the posts coming, cheers

blm January 24, 2009 at 12:54 pm

Any post that manages to bring together twitter, the Beatles, and Pierre Teilhard de Chardin is a great one, I think.

I think you were wrong about one thing though: by asking people on twitter for their opinion, you may GET lots of answers, but what you GIVE is attention and acknowledgement. In these days of “staccato signals of constant information” , that means alot. The Beatles weren't right about everything (see “Magical Mystery Tour”), but they were right about this.

alan February 14, 2009 at 4:51 pm

Thanks in order to have given the possibility to me to take part.
Blog much beautiful one

kimdisq March 2, 2009 at 2:15 am

I have a kindle and it is really good. The screen is like paper.

MJJ April 21, 2009 at 9:59 pm

My wife likes her Kindle cover by Bobarra. They aren't bulky and it protects and holds the Kindle expertly; a smart design. Wishing we would have waited for the new Kindle 2 though…

Beijing Tour June 3, 2009 at 8:17 am

That Sounds interesting, I agree with you.Please keep at your good work, I would come back often.*

pixbook July 30, 2009 at 11:28 pm

Ways to make money

The kindle is really great. I have one of that.

francy88 September 8, 2009 at 9:36 am

very interesting

marc66 September 8, 2009 at 9:40 am

beautiful blog

esllessons November 30, 2009 at 12:10 pm

Love the kiddle! completely agree with you

Dual Sim Mobile January 8, 2010 at 9:17 am

nice post

RV March 18, 2010 at 12:06 am

well is too simple way back…

googlewealthwizard April 3, 2010 at 6:02 pm

I think you were wrong about one thing though: by asking people on twitter for their opinion, you may GET lots of answers, but what you GIVE is attention and acknowledgement. In these days of “staccato signals of constant information” , that means alot.

Making of Money April 5, 2010 at 9:36 am

I think Twitter has become a very powerfull tool for any internet marketer.

toilethuren April 21, 2010 at 7:30 pm

I agree that the kindle is a great piece of technologie. I work a lot on events all over the country. that means traveling every day. With Kindle it is possible to read books everywhere (even on the toilet!).

christoalnz April 23, 2010 at 5:41 am

yeh i gotta agree i dont go anywhere without my kindle, and twitter is great, but i think its being filled with alot of spam these days.

http://www.seoproficient.com

YorTz April 24, 2010 at 10:12 pm

Love the kiddle! completely agree with you

Marty McNeil April 25, 2010 at 5:47 am

It's interesting to see how these technologies look several years down the road. For instance, Kindle vs iPad

Marty McNeil April 25, 2010 at 11:47 am

It's interesting to see how these technologies look several years down the road. For instance, Kindle vs iPad

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