Judging by the Cover…

by Andrew McAfee on May 1, 2009

In the interests of naked self-promotion I wanted to show off the cover to my book Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges, which will be published this fall by Harvard Business School Press.

The book covers and expands on many topics discussed in this blog. It’s about how the Web’s novel emergent social software platforms can benefit companies, and how smart organizations and their leaders are making effective use of them.

I’ll post more information about and excerpts from the book as the publication date draws nearer. I’m also working to ensure that it’s available on the Kindle, and perhaps on other ebook readers as well. For now you can read a bit about it on the Amazon pre-order page. And while you’re there, why not just go ahead and order copies for yourself and all your strong, weak, and potential ties;)

If you have any questions about the book, please feel free to ask them here via a comment.

Enterprise 2.0 book cover

{ 31 comments… read them below or add one }

Leonard May 1, 2009 at 11:57 am

Not so sure. Looks like an explosion when the idea for 2.0 is tying everything together.

Andrea Baker May 1, 2009 at 12:19 pm

I like the simple design. I know right away this is a must have book for me. I even recommended it for an internal book club, as something we should grab when it comes out.

So when is the book tour? I want to get a signed copy.

P.S. I'm logged into discuss but for some reason its not showing that I am, even though the url shows a successful login.

Also I am registering today for E2.0 Conference, got the approval for travel yesterday. So I will see you there.

Mary Walker May 1, 2009 at 12:55 pm

I'm very jazzed about this book; can't wait to read it.

Will it be available via Kindle?

Andy Mulkerin May 1, 2009 at 1:49 pm

This looks great – I'm psyched for this. Do make sure it gets on the Kindle!!

a32b May 1, 2009 at 2:15 pm

If I get the Kindle version, what do I ask you to sign? :-)

Rajat May 2, 2009 at 4:57 am

Excellent.

I've been waiting for a contribution from you to the media world in form of a book (I dunno why we're so stuck with books, but it will take some time to move away from the conventional- just like emails!).

I'm really looking for is a new toolkit, but with some methodologies which support your your literature. I believe if that's there, it'll help the literature world to understand how important Web2.0 is.

Thanks to Dr. Peter Kawalek, who's coming up with a concept of i4sm (institute for social media)

http://i4sm.org/about/

I beleive digital revolution will pave path for newer developments in Organisations..

Mark May 7, 2009 at 1:24 am

Hi Andrew,

First of all congratulations on publishing your book ! As someone who works in the Enterprise 2.0 space (in Bangalore) I follow your posts and ideas on this topic. I feel you have novel ideas and business can benefit from implementation. I have pre-ordered your book on Amazon :)

Keep writing ! keep posting !

Regards,
Mark

Website Marketing May 22, 2009 at 12:19 pm

I think that is a great cover! It is intriguing enough to get people to pick it up and read the preface or intro! The best part of successful books is the bold wording to get the main point across.

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Nice post there. Raised a few things I hadn't thought about before. Thx.

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Different point of view from that post. Interesting to say the least.

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Wow, sooner or later we are going to have 2.0 everything.

Can't wait to taste hamburger 2.0

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