Chapter 1 of Enterprise 2

by Andrew McAfee on June 16, 2009

Harvard Business Press has made the first chapter of my book Enterprise 2.0: New Collaborative Tools for your Organization’s Toughest Challenges available for download (after you give them a name and email address).

I hope it whets your appetite and leads to massive volumes of preorders. More seriously, I hope it piques your interest in the book’s ideas and contents. If you have any questions or comments after reading the chapter, please leave a comment here.

Attendees at next week’s Enterprise 2.0 conference will also get a copy of this chapter. If you have any interest in learning how companies are using emergent social software platforms to advance their goals in today’s business environment, I strongly encourage you to attend. The conference schedule is a smorgasbord of interesting and relevant content, and I know I’ll learn a lot.

As an added enticement, the conference organizer’s have given me a discount code. If you use the code CNACEB21 when you register, you’ll get 30% off any conference pass or a free Expo Pavilion pass.

I hope to see you there!

  • summer_fruit

    Thanks for the updates! I would love to have your book since it tackles more in enterprising issues. I can see myself reading it at our backyard and having some cold summer fruit juice. I know that summer fruits are expensive but you don’t need installment loans to have one, since you can find cheaper summer fruits but also gives you energy and refreshment. Well this summer fruit will surely be a good team-up while I’m reading your book. Thanks again!

  • morgandev

    Alas, it was just an introduction. I was hoping for a chapter of content.

  • Stefane Fermigier

    Thanks, but this chapter is almost content-less.

  • GarrettC

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  • Enterprise 2.0 by Andrew McAfee | Compliance Building

    […] I just read an early preview chapter from Andrew McAfee’s forthcoming book Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges. The book is scheduled for release later this year from Harvard Business Press. You can also download and read the preview chapter: Introduction of Enterprise 2.0. […]

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  • Personal Loans KY

    Thanks, I just got the book from a friend. Can’t wait to read it!


    yeah,i am interested in it.

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