Release the Enterprise 2!

Matthew Fraser recently wrote a blog post on the state and pace of the publishing industry, using as an example my book Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges, which will be published this fall by Harvard Business Press. Fraser mentions the Facebook group “The Urgency of NOW. Move it up, HBP,'” which was started by Susan Scrupski in an effort to speed up the book’s publication date. Susan and Michael Krigsman have also blogged about this issue.

I deeply appreciate the enthusiasm for the book, and the work done to accelerate its publication. I know how busy we all are, and the fact that some people took the time to investigate the publication timeline for my book and then report on it is amazing and gratifying to me. As is the fact that more than 150 people would take the trouble to join a Facebook group devoted solely to getting Enterprise 2.0 onto bookshelves quicker. So thanks, all — you’ve brightened my year.

I’d love to see it published tomorrow (heck, yesterday). But I’m also hugely ignorant about the best ways to publicize and otherwise support a mainstream business book (and even though Enterprise 2.0 has a technology focus, both HBP and I consider it to be a mainstream business book). I understand that it’s important to get it reviewed in newspapers and magazines, to line up interviews, to not flood bookstores with too many books at once from the same publisher, and so on. HBP knows how to do all these things much better than I do, so I have to give them a good deal of deference when they counsel patience and tell me the book will do better if it’s released at the right time instead of at the earliest possible opportunity.

HBP has been a great partner on this project. I’ve received excellent advice from my editors Brian Surette and Monica Jainschigg, and thanks to them the manuscript is much better than was the draft I submitted last September. People at the Press are aware that this is a timely book and topic, and have heard the voices encouraging them to publish it sooner rather than later. I am confident that they will publish it as soon as they feel they can give it the support it deserves.

Between now and the publication date the first chapter of the book, which describes its genesis, goals, and structure, is available for download. I’m also going to write an article about Enterprise 2.0 in Harvard Business Review this fall. While I’ve got you here, let me ask a question: what would you like to have covered in the article?  Which topics related to Enterprise 2.0 should it discuss? Leave a comment, please, and let us know — I’d like to crowdsource the article a bit. And if you have any questions or comments about the book, I’d love to hear them.