“Generosity lies less in giving much than in giving at the right moment.” – Jean de la Bruyère
“The only gift is a portion of thyself.” – Ralph Waldo Emerson
Is there a better feeling than being reminded of the generosity of friends and strangers? A while back I asked a few of each if they’d be willing to read my upcoming book on Enterprise 2.0 and, if they liked it, to provide a quote to be used on the book’s jacket and in other marketing materials. No fewer than eleven people responded, none of whom owed me a favor and all of whom are, I’m confident, insanely busy.
Their quotes are below; I’m immensely flattered and very grateful. I’d like to thank Clay, Gary, John, Tom, Paul, Erik, Léo, Irene, Warren, Bruce, Roger, and Chris for taking the time, for the kind words, and for brightening my day with their generosity.
With Enterprise 2.0, Andrew McAfee has identified a truly disruptive innovation. If you want to profit from it, read this book.
We are on the cusp of a management revolution that is likely to be as profound and unsettling as the one that gave birth to the modern industrial age. Driven by the emergence of powerful new collaborative technologies, this transformation will radically reshape the nature of work, the boundaries of the enterprise, and the responsibilites of business leaders. In Enterprise 2.0, Andrew McAfee delivers essential insights into the critical and fast-changing interface between IT and the organization. If you’re intent on positioning your business for the future, and would rather lead than follow, you need to read this book.
As businesses and organizations leverage the power of networked Web 2.0 technologies, we will see companies and countries drive the next significant phase of Internet productivity. In Enterprise 2.0, McAfee articulates both the opportunities and the challenges ahead of us that will require a shift in thinking as well as new business models. This book is a valuable resource that underlines the importance of staying ahead of this market transition or risk missing the opportunity to capture the power of collaboration, new innovations and operational efficiencies.
John Chambers, CEO of Cisco
Andrew McAfee is the king of Enterprise 2.0. He’s written a book that is low on hype and high on business value. There is much to gain from exploring these participative technologies, and little to fear.
Andrew McAfee coined the term Enterprise 2.0 to describe a phenomenon that has changed the way the world does business. Now, he takes it a step further. Whether your firm is already deeply embedded in Enterprise 2.0 or you are trying to communicate its value to your staff and your customers, you will soon wear out this book by repeatedly referring to its thoughtful descriptions, advice, and insights.
Paul F. Levy, President and CEO, Beth Israel Deaconess Medical Center
Web 2.0 has opened a new frontier for coordinating work, presaging a revolution in innovation and productivity. Andrew McAfee’s book provides the best guide yet to this new terrain. The wise executive will master it before the competition does.
Technology continues to increase transparency and visibility into companies’ business decisions, enabling transformation and driving competitive advantage. McAfee clearly understands the role of IT to create superior customer value. His straightforward approach and the frameworks presented in this book will help organizations derive maximum value from their investments.
Léo Apotheker, CEO, SAP AG
McAfee combines enlightening anecdotes with in-depth case studies and sensible recommendations on how to think about and use Web 2.0 technologies in organizations. This book will persuade anyone skeptical of the value of Enterprise 2.0.
Irene Greif, Director, Collaborative User Experience, IBM
This is an intensely practical book on what the Web 2.0 Revolution is and what it means to managers. Highly readable, it succinctly describes the new web 2.0 technologies, what capabilities they can bring to an organization and their challenges of implementation. Whether or not you are familiar with Web 2.0, this book is a mandatory read.
F. Warren McFarlan, Albert H. Gordon Professor of Business Administration, Emeritus, Harvard Business School
Professor McAfee has written an important book for the true “silent majority”—the hundreds of millions of workers globally who have had expensive technology dumped on their desks. Here he shows how non-IT managers can leverage the new wave of free, collaborative software that they actually enjoy using.
Bruce Richardson, Chief Research Officer, AMR Research
Andrew McAfee spotted and shaped the trend toward Enterprise 2.0 early on, and shows a clear perspective on where value will be created as this new wave of technology applications changes some of the longstanding rules of business. He very effectively keeps the focus not on the technologies themsleves but rather on the implications for how executives will run their businesses in the future. The insights from his fieldwork provide today’s business leaders with a pragmatic view of the opportunities and challenges these trends and technologies will create for their organizations.
Roger Roberts, Partner, McKinsey and Company and leader of McKinsey’s Business Technology Strategy service line in North America.
Afraid of anything and everything 2.0? This is the book for you. McAfee captures why it matters – and highlights case studies that demonstrate how you can make collaboration work for you. And I love that a government example is among the case studies. It is a must read for those looking to build their sea legs for the changing times ahead.