Comments on: A Good Book for Your Boss http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/ The Business Impact of IT Fri, 12 Mar 2010 00:13:53 -0700 http://wordpress.org/?v=2.8.1 hourly 1 By: lihaoxj16 http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19633 lihaoxj16 Sun, 07 Mar 2010 13:29:16 +0000 http://andrewmcafee.org/?p=1352#comment-19633 <a href="http://www.moretiffany.com" rel="nofollow">tiffany jewelry</a><br>Choose, buy and shop for on sale tiffany jewelry including Tiffany & Co Silver Necklace, Pendants, Bangles, Bracelets, Earrings, Rings and Accessories.<br><a href="http://www.moretiffany.com" rel="nofollow">tiffany co</a><br><a href="http://www.ustiffanyshop.com" rel="nofollow">Tiffany Jewellery</a> offering bangle Jewellery, bracelet jewelry, eardrop jewelry, necklace jewelry, ring jewelry, finger ring jewelry and earring jewelry<br><a href="http://www.ustiffanyshop.com" rel="nofollow">tiffany</a> <br><a href="http://www.ustiffanyshop.com" rel="nofollow">tiffany and co</a> <br><a href="http://www.linksofjewelry.com/" rel="nofollow">links of london</a><br><a href="http://www.linksofjewelry.com/" rel="nofollow">links london</a><br>Tiffany Style Silver Jewelry: Rings, Earrings, Necklaces, Bracelets and more Tiffany Jewellery at low prices. tiffany jewelry
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]]> By: Saqib Ali http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19065 Saqib Ali Sun, 15 Nov 2009 16:43:21 +0000 http://andrewmcafee.org/?p=1352#comment-19065 Mike,<br><br>Good point. I certainly wasn't implying that UI/UX is the end-all for a commerce web-site. Conversion is the key. And as you mentioned, visual appeal may or may not drive the conversion rates up.<br><br>However UI/UX should not be considered an art project. It is certainly not an exact science, but there are rather scientific guidelines on how to design something for better user experience.<br><br>Saqib Mike,

Good point. I certainly wasn't implying that UI/UX is the end-all for a commerce web-site. Conversion is the key. And as you mentioned, visual appeal may or may not drive the conversion rates up.

However UI/UX should not be considered an art project. It is certainly not an exact science, but there are rather scientific guidelines on how to design something for better user experience.

Saqib

]]> By: Mike Volpe http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19064 Mike Volpe Sat, 14 Nov 2009 21:58:32 +0000 http://andrewmcafee.org/?p=1352#comment-19064 Saqib -<br><br>I'd also like to add that many websites that are "visually appealing" perform poorly in terms of business results. While I agree our website might not be the most beautiful in the world, we have performed numerous rounds of testing, and have pretty high conversion rates. The primary goal of any website is to drive sales. Visual appeal and UI/UX should only be served to drive a sales goal, not as an art project.<br><br>You seem like a sophisticated professional and you probably get this, but the thousands of small businesses we work with often misinterpret comments like this to mean that the visual appeal of your website is the primary goal, and then they make decisions that hamper their business results based on this assumption.<br><br>- Mike Volpe (VP Marketing @ HubSpot) Saqib -

I'd also like to add that many websites that are “visually appealing” perform poorly in terms of business results. While I agree our website might not be the most beautiful in the world, we have performed numerous rounds of testing, and have pretty high conversion rates. The primary goal of any website is to drive sales. Visual appeal and UI/UX should only be served to drive a sales goal, not as an art project.

You seem like a sophisticated professional and you probably get this, but the thousands of small businesses we work with often misinterpret comments like this to mean that the visual appeal of your website is the primary goal, and then they make decisions that hamper their business results based on this assumption.

- Mike Volpe (VP Marketing @ HubSpot)

]]> By: rickburnes http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19060 rickburnes Fri, 13 Nov 2009 22:18:42 +0000 http://andrewmcafee.org/?p=1352#comment-19060 Hi Saqib, I'm a HubSpotter working on a redesign of our homepage. Two thoughts on your comments:<br><br>(1) I couldn't agree more!<br><br>(2) What you see is the homepage of a startup that is focused like a laser on the development of game-changing SaaS tools and high quality content to market those tools. The website that serves as the homebase/entry point for that software and content has been less of a priority. Hi Saqib, I'm a HubSpotter working on a redesign of our homepage. Two thoughts on your comments:

(1) I couldn't agree more!

(2) What you see is the homepage of a startup that is focused like a laser on the development of game-changing SaaS tools and high quality content to market those tools. The website that serves as the homebase/entry point for that software and content has been less of a priority.

]]> By: Saqib Ali http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19059 Saqib Ali Fri, 13 Nov 2009 18:43:18 +0000 http://andrewmcafee.org/?p=1352#comment-19059 I checked out the website for Hubspot. While very social media enabled, the website is certainly lacking when it comes to UI and UX. <br><br>The front page consists of a 3 column layout with subsections in the 3rd column. And there are two navigation bars. This layout is not very intuitive or visually pleasing.<br><br>Just my $0.02. I checked out the website for Hubspot. While very social media enabled, the website is certainly lacking when it comes to UI and UX.

The front page consists of a 3 column layout with subsections in the 3rd column. And there are two navigation bars. This layout is not very intuitive or visually pleasing.

Just my $0.02.

]]> By: roberge http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19057 roberge Fri, 13 Nov 2009 17:19:02 +0000 http://andrewmcafee.org/?p=1352#comment-19057 On the same day I gave an E2.0 presentation to a group of business VP's. I received my own pre-ordered copy of your book, that same night I literally devoured it and the next morning I ordered 5 copies and sent one to each VP. I found your work to be a solid foundation to get them all thinking and involved in their E2.0 future. A must read for any boss who want be in tuned with what E2.0 Good work! On the same day I gave an E2.0 presentation to a group of business VP's. I received my own pre-ordered copy of your book, that same night I literally devoured it and the next morning I ordered 5 copies and sent one to each VP. I found your work to be a solid foundation to get them all thinking and involved in their E2.0 future. A must read for any boss who want be in tuned with what E2.0 Good work!

]]> By: davekellogg http://andrewmcafee.org/2009/11/a-good-book-for-your-boss/comment-page-1/#comment-19056 davekellogg Fri, 13 Nov 2009 16:48:31 +0000 http://andrewmcafee.org/?p=1352#comment-19056 Couldn't agree more -- adding a (genuine) CEO blog to our site has made a big difference in helping get dialog going and helping make the site a place people want to visit and seek new information. Couldn't agree more — adding a (genuine) CEO blog to our site has made a big difference in helping get dialog going and helping make the site a place people want to visit and seek new information.

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