Why Yes, I’d LOVE to Talk About My Book…

by Andrew McAfee on November 30, 2009

I’ll be talking about my book Enterprise 2.0 at two events in the next couple weeks, and wanted to invite folk to attend. In the physical world they’re both taking place in the Boston area, which I realize limits meatspace participation. Luckily, they’ll also both be broadcast live online and archived, so anyone who’s interested can follow along at any time.

The first is a talk hosted by Harvard’s Berkman Center (where I’m a fellow) and held on Monday, December 7 at 6 pm in Harvard Law School’s Pound Hall, room 102. The event is open to the public, but registration is required. I plan to talk about the book for about 15 minutes, then answer questions and see what people want to talk about for the rest of the time. The book will be available for purchase at this event.

Then I’ll be a guest on Hubspot TV, the Web’s most entertaining live show about all things at the intersection of marketing, social media, and technology. The show takes place at 4 pm on Friday, December 18, and Hubspot invites all comers to its offices for Hubspot TV tapings.

I’d give a preview, but I have no idea what to expect. The shows hosts Karen Rubin and Mike Volpe do a great job mixing things up and keeping the webcast lively. I imagine getting interviewed by them is a bit like facing Charlie Rose and Terry Gross on crank. So I’m just going to show up and roll with it; I expect it’ll be a very….  emergent experience.

Hope to see you at at least one of these events; it would be great to hear what’s on your mind about Enterprise 2.0.

One other note: Frogpond‘s Martin Koser has been ‘live reading’ Enterprise 2.0 on the Web and Twitter. I’ve heard of live blogging at conferences, of course, but live reading is new to me. Check it out and let us know what you think of the phenomena.

{ 7 comments… read them below or add one }

Martin Koser December 1, 2009 at 1:12 am

Andrew, this was a kind of experiment – it turned out to be fun for me, but also quite demanding (but so is live-blogging). Ideally “live-reading” should be done by many people in synch, who share their observations and thoughts on an open platform (might be an open/semi-closed Wave in future), search for complementing content and add it to the stream etc.

It worked this time because I cheated a little bit by reading ahead and preparing some notes and links to additional material in advance. Well, part II of your book isn't covered yet, so I wonder if I can tweak the approach a bit then (to get more active readers onboard, add more benefit to viewers, encourage conversation etc.). Will give it a try this week …

Catherine Janson December 9, 2009 at 4:40 am

I have to say: Your book is just excellent. I am a Norwegian project manager for making a big international consultant company a 2.0 enterprise and the challenges are lining up.

You are explaining your view in a an easy and brilliant way. Had a reading for top management yesterday on the story about the blogging assignment for the executive management in one of your classes. It's so great and really makes people think. Using the humour on your own resistance to web 2.0 is another of my favourites. Skinheads got a new meaning to me for ever!

My focus is mainly on change mangement. Just read the first 80 pages. Looking forward to reading the rest and to get your insight in my top topic.

Thank you for sharing and writing such a good book.

macfee December 12, 2009 at 4:26 pm
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