I’m doing a presentation at SXSWi next Monday on “What Does Corporate America Think of 2.0?” I’ll discuss what I’ve seen and learned talking to corporate decision makers as they decide on and deploy emergent social software platforms.
I look at this as an opportunity to talk to the geeks about what’s on the suits’ minds. Given the large and persistent gap between these two communities, some bridge-building should be valuable. I hope you’ll come if you’re interested, or come just to say Hi. The presentation is at 9:30 am on Monday, March 15 in Hilton D (I know that’s early on a Monday morning. Bring your coffee; we’ll start slow). And leave a comment or send me a tweet or email if there’s anything you’d particularly like to talk about at the session.
This is my first time going to SXSW, and I’m excited to see what it’s all about. I’ve heard a ton about it over the years, and am finally going to experience it first hand. I’ll tweet and perhaps blog about what I see and learn there. I’ve heard that it’s a big, sprawling, and often overwhelming environment, so any pointers you can share about how to get the most out of the conference would be much appreciated.
What are the “can’t miss” talks, events, and venues? What parts of SXSW are you most looking forward to? I have to leave shortly after my talk on Monday and so can’t stick around for the music event, but I’m eager to make the most of the experience while I’m there. Which includes, clearly, learning about and getting into all the best parties… 
Leave a comment, please, and give us your tips for making the most out of SXSW. I look forward to seeing you there.
{ 8 comments… read them below or add one }
Andy – glad ur coming. It is going to be fun. Most of the parties are open and so no real need to register. Of course, the coolest ones get big lines and then you need a VIP or on the list. So, work the 2.0 and twitters to get ur groove on.
Andrew, I can´t join unfurtunately. But I would love to hear to hear you talking about compliance in the context of b2b 2.0.
Cheerio,
Gabriel
Andy,
Your session was one of the best that I attended at SXSWi. Thanks so much. I look forward to reading Enterprise 2.0 and keeping up with your research.
One of the sessions I wanted to attend….but somehow got lost on my calendar. If anyone has notes, I'd love to see them. Thanks!
Certainly #corpamericathink was the most pertinent to my work. Great presentation and worth the early morning wake up. If you post slides, I would like to use them as anecdotes for my own notes from your presentation. (boss want to see them) Thanks again!
HI All,
I am just calling in to say that I really liked Andy's presentation and a well organized manner in which his insights are communicated.
A lot of corporations are afraid to engage in social networks like Twitter and Facebook for fear of actually standing for something. In other words, they do not believe it is a controlled environment and they are afraid of saying something they might regret or it is taken incorrectly and it will harm their reputation. Big corporations like to play it safe.
A lot of corporations are afraid to engage in social networks like Twitter and Facebook for fear of actually standing for something. In other words, they do not believe it is a controlled environment and they are afraid of saying something they might regret or it is taken incorrectly and it will harm their reputation. Big corporations like to play it safe.