Something Completely Different?

by Andrew McAfee on October 25, 2010

When I’m moderating or watching a panel discussion, I usually find that the most boring times are when everyone’s agreeing with each other. But during the “Internet or Not?” panel I moderated at the recent Boston Book Festival, I found myself fascinated and engaged not on a debate, but rather on a point of total harmony.

When Nick Carr and William Powers were writing their books, they both did a ton of historical research. Nick, author of The Shallows: What the Internet is Doing to our Brains, looked over a long time span at the appearance of new ‘tools of the mind’ like the alphabet, the printing press, the clock and the Internet. And Bill examined seven great thinkers across two millennia in Hamlet’s Blackberry to see how they balanced the demands of living in a busy, connected world with their need to be contemplative and disconnected.

Eric Haseltine, the third panelist and author of Long Fuse, Big Bang: Achieving Long-Term Success Through Daily Victories, took an even longer view. Using his background as a neuroscientist, he described how our brains evolved to seek out and respond to short-term stimuli.

In short, these guys looked across significant time scales when researching and writing their books. And they all concluded that we’re seeing something new under the sun in the Network Era —  the time of the Internet, the Web, and Web 2.0. During the panel they all said (unless I misheard or am misremembering) that the Net is bigger and different than what’s come before — that it offers greater opportunities and challenges than earlier tools of the mind.

They differed in their optimism about this development. Haseltine was the most enthusiastic, talking about the Network Era as a new and exciting phase in human evolution. Powers was a cautious optimist. He acknowledged that ‘always on, always on you’ technologies are distracting and tempting as heck, but thought that we’d be able learn how to work well with them, and even to turn our backs on them at times (his family disconnects the Net on weekends; I thought the room was going to give him a standing ovation when he mentioned this). Carr was pretty pessimistic. He thinks the Net is eroding what he calls ‘the literary mind,’ and that we’ll be much worse off without it.

Leave aside these disagreements for minute, though. Isn’t it astonishing that these three writers reached basically the same conclusion about the Net’s hold on us, even though they approached the topic from quite different perspectives?

I have to confess: I don’t quite know what to make of this. I read Steven Pinker’s short opinion piece in the Times arguing that the Net was not exceptional in its impact on the brain, but all three panelists disagreed. I thought at least one of them would take the ‘same as it ever was’ viewpoint, but nope. And I have to say, I found their arguments pretty compelling (The Boston Phoenix will apparently post the audio file from the panel; I’ll tweet when it’s up.).

So let’s throw this one open to the crowd, and see what people have to say. Is the modern Net in fact the most tasty piece of brain candy ever? It sure seems to satisfy our desires for multimedia sensory input, constant stimulus and response, and social interaction. And these sure seem to be fundamental human desires, maybe even hardwired ones. I have trouble thinking of any previous intellectual technology that hits all of these desires simultaneously and so directly.

But I could well be overstating things, or missing something important. So tell us what you think, and why you think so. Is the Net ‘just’ the latest big tool of the mind to come along, or is it a bigger deal – a bigger discontinuity – than anything that’s come before? Leave a comment, please, and give us your arguments and evidence.

  • Gil Press

    One possible answer is that the Net is too recent for us to be able to answer this question. The first item on the New York Times’ list of greatest inventions of the 19th century, published in 1899, was friction matches (introduced in 1827), not the recently invented light bulb. Another possible answer, contradicting the logic of the first one, is that the most recent development, that of Web 2.0, is the greatest “tool of the mind” ever. From connecting devices (the Internet), to connecting documents (the Web), to now connecting people (minds) with Web 2.0. We have never seen in the history of the world this last development – connecting minds – at this scope. The candy is not sensory input, not neurons firing or dying, but the satisfaction of our social needs, of connecting to others, or making friends, of building communities, of making us less alone in a lonely crowd.

  • Danny bloom

    you ARE missing something very important IT Guy…and that is my thesis that reading off screens is NOT really reading per se, and that our brains process screening (i coined that word for reading on screens) is a vastly inferior way to reading off paper surfaces…….ask any neuroscientist and they will tell you. THAT is what you are missing in your boyish excitement to embrace frankenbooks etc…. ask Carr about this. ask Powers. ask Dr Wolf at Tufts, ask Dr mangen in Norway, ask Paul saffo, ask Kevin Kelly, ask Bill Hill, ask Gary Small at UCLA…..in fact, screening is NOT reading…..vastly inferior form of reading….and bad for our civilization, such as it WAS…..

  • http://acleanlife.org robotchampion

    I would venture that the most important part of the Net is the part most left out. This is the “inter” part. The element of the network that allows us to connect to other items. My argument would be that we are in a race to connect everything to the Net.

    Right now I can connect my books to the Net via my Kindle. It remembers my place, saves my books, sends me previews, and so much more that is has changed my reading habits in ways I never considered.

    I think this will continue to happen as we spread the Net beyond the desktop. Our habits will be changing in ways we never considered and on devices we never thought possible (or even interesting).

    Add to this the corresponding rapid growth in wireless technology. I was one of the first to buy an iPhone, version 1, and I thought it was amazing. I couldn’t stop browsing the web and interacting with the apps. That was only four years ago and it was on the Edge network. Today we are on the 3G and soon the 4G. It seems like it took 15 years for the Edge to come, two years for 3G, and now one and a half years for 4G. This rapid acceleration in infrastructure, speed, and growing coverage areas is mind boggling and possible similar to Moore’s Law.

    The race will ultimately leave nothing unconnected from my dog to your mailbox. It will create an onrush of data to pour through and unimaginable changes. It’s hard to deny that this will happen and when it does it will change everything.

  • Georgezapo

    Dr. McAfee,

    I can speak for myself that the Net has stimulated my mind and activity with humans on a grandeous scale. There is a myriad of activities that are capagble of being performed. Socially, I’ve become more engaged in conversations, and familiar with people I would have never have in the past. Realistically in my humble opinion, one may not have friends knocking on his or her door, however on Facebook, YaHoo, LinkedIn, or other social media directories they can have hundreds, or thousands of people with whom to engage in conversations. And one must also consider the vast amount of information on the Net one can obtain to educate, inform, entertain, and provide solutions.

    Again, thank you for your insight!

    Take good care,

    George Zapo
    http://georgezapo.com

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