Bring Out Your Data

This year I’m working with the Association for Information and Image Management (AIIM) to understand the state of Enterprise 2.0. AIIM started in 1943 as the National Microfilm Association, and has for a long time been the place to go for records and content management issues.

President John Mancini and his team are certainly aware that times are changing quickly in this area, as are the vendors and customers that make up AIIM’s membership. So we’ve put together a task force to understand the terrain where Enterprise 2.0 meets traditional content management. This builds on the work AIIM did with Geoffrey Moore last year, which led to articulating the important distinction between ‘systems of record’ and ‘systems of engagement.’

We’re taking that a step further in 2011 by working to understand how systems of engagement are being used generally, and in three specific areas: Open Innovation, the interface between Sales and Marketing, and the general ability to ask questions to the enterprise as a whole —  an area we’re calling ‘Enterprise Q&A.’

We’re doing case stuedies in each of these areas, and also conducting a survey. Which is where you come in.

We want to hear from as many organizations as possible, so please do fill out the short Web-based survey, which is available here. It only takes a few minutes to fill out, and respondents will get a summary of findings once analyses are done.

I’ll talk more here and elsewhere about what we learn. For now, I just wanted to encourage all interested people to respond to the survey. Take a few minutes and tell us what’s going on with E2.0 in your organization; I’d really appreciate it.