The Race, the Cloud, the Blog

by Andrew McAfee on November 9, 2011

I’ve not been blogging here as heavily lately. This is not because of any lack of interest, but just a lack of time. Erik Brynjolfsson and I just published our ebook Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy. The book’s been getting a fair amount of attention, which is great. But self-publishing the book and then talking about it have taken up a lot of time recently, which has reduced blogging bandwidth.

I also have an article in the current (November) issue of Harvard Business Review with the self-explanatory title “What Every CEO Needs to Know About the Cloud.” As Marc Benioff is fond of pointing out these days, cloud computing and social computing go hand-in-hand, but thinking and writing about the former has left me a bit less time for the latter.

And I’m also still blogging over at, arguing with Marxists (yes, they apparently still exist) and engaging on other topics. All of which has taken me away from contributing to this blog as frequently.

I fully intend to change this. This is where I got my start blogging and learned its power, and it’s still my favorite place to throw out ideas and get reactions. So I’m not dead yet; please keep tuning in.

And please tell me what you’d like to talk about here? As you may know, I’m interested in what digital technologies are doing to the business world. In recent years I’ve looked primarily at Social technologies / Enterprise 2.0, cloud computing, and (in Race Against…) the changing division of labor between people and machines.

Within these areas, what are the most interesting topics? What should I be looking at, researching, and writing about? And outside these areas, what are the most interesting things happening at the intersection of technology, economics, and business? What are the most interesting things to be investigating and thinking about these days? Leave a comment, please, and let us know what you think.

Terri Griffith November 9, 2011 at 10:15 am

I hope we can turn to research that helps us know how to respond to the issues in Race Against the Machine. How can people prepare themselves to work in smaller organizations with great support from tech? What’s the process behind that? 

Ruchi November 10, 2011 at 3:40 pm

Hello Andrew, one of the interesting topic for research in these times would be- Why some Business / people are still immune to Digital technologies ?  Are they loosing out ? Is business loosing out ? How much ? What is the cost of Business not being an Enterprise 2.o  ? What is the price business pays for maintaining status quo and doing business ( HR/ Marketing/Sales / PR ) the conventional way. would love to hear your thoughts if this topic interests you.


Mark Brewer November 24, 2011 at 2:24 pm

Really good book.  I’ve read several things lately that talk about changes in our economy and in the job market and in how to succeed going forward. Your thoughts here are right on point.  Keep it up.  Thanks.

Benjamin Clonts December 7, 2011 at 10:27 am

I love the book.  It is extremely relevant and timely.  I am recommending to everyone.  Not only is it concise and a quick read, but sheds light on the crucial implications of automation to businesses and individuals.

I look forward to reading your blogs.  Great stuff!

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