Enterprise 2.0, Finally?

Facebook’s recent announcement that it’s readying a version of its social software for workplaces got me thinking about Enterprise 2.0, a topic I used to think a great deal about. Five years ago I published a book with that title, arguing that enterprise social software platforms would be valuable tools for businesses.

The news from Facebook, along with rapid takeup of new tools like Slack, the continued success and growth of Salesforce’s Chatter and Yammer (now part of Microsoft), and evidence of a comeback at Jive, indicates that the business world might finally be coming around to Web-style communication and collaboration tools.

Why did it take so long? I can think of a few reasons. It’s hard to get the tools right — useful and simple software is viciously hard to make. Old habits die hard, and old managers die (or at least leave the workforce) slowly. The influx of ever-more Millennials has almost certainly helped, since they consider email antediluvian and traditional collaboration software a bad joke.

Whatever the causes, I’m happy to see evidence that appropriate digital technologies are finally appearing to help with the less structured, less formal work of the enterprise. It’s about time.

What do you think? Is Enterprise 2.0 finally here? If so, why now? Leave a comment, please, and let us know.