Today we got the happy news that The Second Machine Age was named one of the best books of the year by Bloomberg. Their methodology for putting together their list was interesting: they just asked a lot of heavy hitters in finance, industry, and public affairs what their favorite books were.
The Second Machine Age hit the bestseller lists, but it hasn’t been a runaway commercial hit. We’re very pleased with the sales, but there haven’t been millions of them (at least not yet, he wrote hopefully…).
If you can’t have millions of readers you’d at least like to have highly influential ones, and as the Bloomberg list indicates we do, I think. I’ve already dropped enough names for one post, so let me just say that I’ve been floored by the number of very senior and/or very smart people who have had good things to say about 2MA.
It’s said about the Velvet Underground that only a few thousand people bought their albums, but every one of them went out and started a band. If we and 2MA can have that same kind of influence — if we can inspire people to change how they’re running their companies, thinking about policy, educating their students, and so on — the book will have succeeded beyond my wildest dreams.