About Andrew McAfee
Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself – the struggle among rivals for dominance and survival within an industry.
He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He also began blogging at that time, both about Enterprise 2.0 and about his other research. McAfee’s blog is widely read, becoming at times one of the 10,000 most popular in the world (according to Technorati). He also maintains a Facebook profile and Twitter account.
In addition to the blog that is part of this site, McAfee also writes a blog as part of harvardbusiness.org’s “HBR Voices.” His posts are also regularly reprinted at forbes.com.
McAfee’s book on Enterprise 2.0 was published in November 2009 by Harvard Business School Press.
In the July / August 2008 issue of Harvard Business Review McAfee and Erik Brynjolfsson published “Investing in the IT that Makes a Competitive Difference,” a summary of their research investigating IT’s links to changes in competition. This work was the first to reveal that competition began to heat up in the US in the mid 1990s – to become faster paced, more turbulent, and more winner-take-all – and that this acceleration was greater in industries that spent more on IT. This research continues, and continues to highlight that technology appears to be significantly reshaping the landscape of competition.
McAfee is the author or co-author of more than 100 articles, case studies and other materials for students and teachers of technology. This work has convinced him that modern information technology is the most powerful tool available to business leaders, yet also the most misunderstood and under-appreciated resource at their disposal.
He has written columns for the Washington Post, the Financial Times, and Canadian Manager, and been a guest on the Charlie Rose show.
In 2008 McAfee was named by the editors of the technical publishing house Ziff-Davis number 38 in their list of the “100 Most Influential People in IT.” He was also named by Baseline magazine to a separate, unranked list of the 50 most influential people in business IT that year. In 2009 he was the only non-executive in the Everything Channel’s group of the 100 most influential executives in the technology industry.
He speaks frequently to both academic and industry audiences, and has taught in executive education programs around the world.
McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard’s Berkman Center for Internet and Society.
He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT.
He can be contacted by email at this address.
{ 44 comments }
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Hi Andrew, Just saw the 'stump' speech at MES West… I guess it all felt very familiar, but then I work for a tech company that already does everything you discussed. Have you had feedback from companies that after listening to you they had some kind of lightbulb moment that shifted them in the direction of Enterprise 2.0? Either way, looking forward to following your insight going forward.
Thanks for sharing the information..I have gone through About you and its interesting to me – For Reference I bookmarked this page, these blogs will definitely help the people in improving the knowledge..and your research is always great helpful..
Thanks Andrew for sharing your information..I am interested to know more about technology as it is a ocean and congruates on publishing your McAfee’s book on Enterprise 2.0 and i hope more like this..
Where can i have more info on this ?
Regards
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Hi Andrew,
I just read your article in this month's HBR. I wanted to thank you for giving voice to the concerns that I have to address as the technical lead on an Enterprise 2.0 project. You have given me several insights as well for things that I should be on the look out for. Thank you.
I want an e-mail to be send to me
hmmmm, why don't you check out SomeReview.com. I just came across it a few days ago.
Hi Andy,
I just received the latest HBR. It fell on my hands at the right time. I'm pushing to implement 2.0 approach on my organization. Facing a lot of ignorance and resistance. I deeply believe on the power of the new ways to accelerate innovation and create better communication. How to help my organization to digest the change? We are piloting a prototype “Social” platform for my R&D group. How to engage and facilitate adoption and usage?
Thanks for your ideas:-)!
Thank you ,i can learn a lot of information form this site
Thanks for sharing so much through this site. You really do seem to bring home exactly how technology advances bring about change (both positive and negative) in various business environments as a whole. I've come across some other resources that hint at the same thing, but not in such a concrete way. I saw your book was in stock at Amazon and I'm adding it to my wish list. (everyone knows to buy me books for Christmas).
I like you work.But I do not talk to the you. I read English mot good.
Thank you very much for the information provided! I was looking for this data for a long time, bit I was not able to find the trusted source
Thanks
Ferguson
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there's this thing that came up on my P.C its called “personal security” and I already have mcaffee as my security thing anyways its now blocked every site and is creating trojans pputting up links and sht and telling me to pay 59;99 to install it when i don't want to i need this thing off my computor sombody please respond with tiips i cant access any files what soever
I saw your book was in stock at Amazon and I'm adding it to my wish list.
Interesting! I have been looking for this info for the last few hours. Keep us updated I would like to hear more!
Great review in Forbes! There is a company on the Forbes America's Most Promising called iKnowWare The points of business process and workflow are important in the new NON SILO world. Having a framework/platform that is able to be personalized in the language of the industry drives adoption and utilization. Ease of use, less clicks…. what I need to know.
Hi Andrew,
I have always enjoy your post and amazed by the amount of time you have spent in putting up good analogy and insights. Your blog now is one of the top blogs i checked daily for new information.
Sharing your thoughts is already a big help especially to those who are still struggling in life and in business.
Hi, I thank you for the good contain of your website and the interresting technical informations. I will come back.
I share your interest in “Enterprise 2.0″. I would be very interested in reading an academic paper based on your research.
Bill, hello. I don't know of good work on how religious organizations are using technology — does anyone else know anything about this?
Andrew – Met you at the Gartner event. Great presentation. Our conversation was along the lines of once an organization decides to reinvent itself and provide all kinds of new culture shaping tools and user interfaces, how does it prepare itself? how does it sustain the adoption? The company I work for provides a global platform that enables an organization to transform itself within months as opposed to years. CEO's love the time to value in my model. The problem is the organization and CEO for that matter need special coaching we (my company) simply don't provide. Are you aware of companies or individuals that specialize this type of organizational consulting?
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I have always enjoy your post and amazed by the amount of time you have spent in putting up good analogy and insights. Your blog now is one of the top blogs i checked daily for new information.
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affects businesses and business as a whole. His research investigates how IT .
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Awesome stuff- How can we find the research paper you made about impact of IT.
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Just participated in your presentation hosted by Awareness. Very thoughtful, very helpful. I'd love to host a dinner for thought leaders in Milwaukee featuring you and your presentation. If you'd be interested in doing this sometime, perhaps in connection with a trip to Chicago, please contact me. Thanks again for sharing your insights.
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Hi Andrew,
Your blog has some great content! I'd like to introduce you to an upcoming conference in Boston, Enterprise 2.0, that may be of interest to you.
http://www.e2conf.com/boston/
Please do let me know if you're interested in attending and I can set you up with a complimentary media badge. Feel free to reach out to me: Liz@Marchpr.com.
Thanks,
Liz
Looks like a good blog to stay and learn by getting information.
Andrew,
I am replying here to your recent Forbes Commentary (Why Geeks Hate the iPad) wit a view to minimize abusive commercial use of my email address.
While not in disagreement with your view of the situation, I believe that what currently worries and enrages geeks the most, is their increasing awareness of the rapidly progressing demise of so many of the “big sleepy incumbents” which have been their source of ill conceived, half baked, buggy and deficient hardware and software they could hack to their hearts content to inflict ridicule to their makers.
I just read your Commentary in Forbes on “Rising Above Tech's Temptations.” It was excellent.
I was among the first person to get the copy of the book “Enterprise 2.0″ . I have been using few of the technologies described in the book but never thought that it is possible to use them at organizational level.
I have studied, worked and lived in China, SE Asia and India. I have been trying to find answer to one question: Will the Enterprise 2.0 technologies be accepted by organizations in Asia, where organizational hierarchy matters a lot. It is considered negative to even put forth your views if they do not match with what your superiors think. In such environment how such technologies can be implemented, how successful will it be if implemented and what would be the consequences? I am really interested to know answers to these questions. If you have covered these questions in your research please share the thoughts. If you have not touched these topics; I would personally want to work on them.
My email is singhmaharaj@gmail.com
Thanks
Maharaj
I definitely agree with that.
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